Jumia Marketvarsity Workshop Starts on a High
November 12, 2014 | Kampala, Uganda

Jumia MarketVarsity got off to a terrific start with the first sessions happening on the 4th, 5th and 6th of November 2014 with the theme of "Treat your online shop like your real shop". Held at the Jumia downtown offices at People's plaza on Ben Kiwanuka street, the JumiaVarsity's main purpose is to educate sellers already on the platform on how to fully maximize their online stores in order to achieve higher sales. Over 100 of the top sellers on Jumia have been invited to attend the JumiaVarsity sessions following the successful JumiaVarsity launch event which was held at the Grand Imperial Hotel on 29th October.

The Jumia downtown office was switched to a classroom style setting, with the Jumia seller managers delivering a short interactive presentation to the sellers they manage and had invited. Sellers were also given hard copies of the material that was covered in the presentation which they can always refer to at a later stage, accompanied by a Jumia notebook, pen and sticker. The first sessions covered the basics of every online account with the goal of getting the sellers to be more self-reliant. The sellers were taught how to login into their accounts, view their sales, update the products they had in their online store and add new products to their online store, all without the help of Jumia staff. "The plan is that at the end of all the sessions, the sellers will be able to do everything themselves from adding new products to their online store to processing orders and organizing delivery" said Justin Christianson, Managing Director of Jumia Uganda.

"Currently Jumia assists all the sellers with every step of the process since online retail is a completely new concept to most of the sellers. However for the business to be sustainable we need the sellers to control a part if not all of the process, and that's what we are trying to achieve through these sessions" stated Justin.

"I had no idea so many people were viewing my online shop!" said Liz from Liz Enterprises after she found out that she had over 17000 page views. Liz Enterprise based in Grand Corner House on William Street sells electronic gadgets such as MP3 players and headphones, she won the 1st place at the Top Seller Awards during the JumiaVarsity Launch. "I need to start uodating my stock faster to keep my customers happy" stated Brian from Eseru Phones, a seller of mobile phones and accessories at Kisenyi Bus Park after he found out he had lost his position as top seller, a position he held for 2 weeks. "The more you handle your orders and sell, the more Jumia will promote you" advised Tony from MTS Enterprise, a seller of men's shoes.

All in all, the feedback from the sellers who attended the first 3 sessions has been very positive. The sellers are very excited about having the opportunity to learn and expand their businesses through e-commerce. The next sessions for the next batch of sellers shall be held on the 11th, 12th and 13th of November, and based on how the first 3 have gone, the Jumia team in Uganda is confident that the reception will be equally as good, if not better.

About Jumia Jumia is the leading online shopping community, and the safest platform on the market. It connects buyers and sellers to allow them to take advantage of the best deals on an extensive range of products including electronics, books, fashion items, gadgets and even cars. Thanks to a fixed price system, Jumia guarantees that users will always find the lowest prices on the market.

About AIH

Africa Internet Group introduces and accelerates the online shift in Africa – for its people and its culture. It is committed to running successful and vibrant internet companies which boost the evolution of African online culture. AIG is the parent group of nine successful and fast-growing companies in more than 25 African countries, accounting for over 3, 000 staff. AIG cares about entrepreneurship and brings together all the key elements required to build great companies: team, concept, technology and capital. Its network of companies includes Jumia, Jumia, Hellofood, Lamudi, Carmudi, Zando, Jovago, Lendico and Easy Taxi.

For further information please feel free to contact:
Igasira Neville Igunduura
Public Relations Manager
Email: neville.igasira@Jumia
Phone: +256712990784/0754240784

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