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Books Just do it

Name: Just do it
Brand: Books
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Just do it

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Brief Description: This book provides an inside look into the Nike corporation, detailing its rise from a small running shoe manufacturer to a global athletic industry giant with billions in sales. The author, Donald Katz, gained access to Nike's top executives, including founder Phil Knight, and explores the company's culture, marketing strategies, and the pivotal role of figures like Michael Jordan in its success.

978-1558504790
Brief Description: This book provides an inside look into the Nike corporation, detailing its rise from a small running shoe manufacturer to a global athletic industry giant with billions in sales. The author, Donald Katz, gained access to Nike's top executives, including founder Phil Knight, and explores the company's culture, marketing strategies, and the pivotal role of figures like Michael Jordan in its success.