Cookie Notice

Jumia is the trading name for Jade E-Services (Uganda) Limited, registered number 174418 and whose registered address is at First Floor, Union House, Plot 78 Luthuli Avenue, Kampala, Uganda. The email address for service of any legal notices is

1. About this Notice

This Privacy and Cookie Notice provides information on how Jumia collects and processes your personal data when you visit our website or mobile applications.

2. Cookies and how we use them

A cookie is a small file of letters and numbers that we put on your computer if you agree.

Cookies allow us to distinguish you from other users of our website and mobile applications, which helps us to provide you with an enhanced browsing experience. For example, we use cookies for the following purposes:

  • Recognising and counting the number of visitors and to see how visitors move around the site when they are using it (this helps us to improve the way our website works, for example by ensuring that users can find what they are looking for).
  • Identifying your preferences and subscriptions e.g. language settings, saved items, items stored in your basket and Prime membership; and
  • Sending you newsletters and commercial/advertising messages tailored to your interests.

Our approved third parties may also set cookies when you use our marketplace. Third parties include search engines, providers of measurement and analytics services, social media networks and advertising companies.

3. Types of Cookies that we use

Here we set out information about the cookie technology that we use on the Site.

Analytics Cookies

It is important for Us to understand how you use the Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.

Targeting Cookies

It is important for Us to know when and how often you visit the Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests.

For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy notice.

4. Managing cookies.

Before Cookies are placed on your computer or device, you will be shown a prompt requesting your consent. By using the Site, you give consent to the use of the Cookies.

You can also choose to manage Cookies by using your browser settings to remove cookies. For more instructions on how to manage cookies on your browser click here.

5. Changes

We may alter this Cookie notice at any time. If we do so, we will update this notice. Any changes will be posted on this page with an updated revision date.

Any such changes will become binding on you on your first use of the Site after the changes have been made. You are therefore advised to check this page from time to time.

6. Further Information

If you are looking for more information on how we process your personal data, or you wish to exercise your legal rights in respect of your personal data, please send us an email at or contact us at JADE E SEVICES (UGANDA) LIMITED, First Floor, Union House, Plot 78, Luthuli Avenue, Kampala, Uganda.

Approved by the Group General Counsel Version 1, adopted 1 April 2020

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