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Brand: Books | Similar products from Books
UGX 42,000
UGX 47,00011%
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Product details
"Made to Stick" explores the science behind why some ideas resonate and endure ("stick") while others fade away. Authors Chip and Dan Heath identify six key principles—Simplicity, Unexpectedness, Concreteness, Credibility, Emotion, and Stories (SUCCESs)—that make ideas memorable and impactful. The book uses compelling anecdotes and analyses to illustrate these principles, offering practical insights for anyone looking to make their messages more effective and lasting.
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Key Features
"Made to Stick" explores the science behind why some ideas resonate and endure ("stick") while others fade away. Authors Chip and Dan Heath identify six key principles—Simplicity, Unexpectedness, Concreteness, Credibility, Emotion, and Stories (SUCCESs)—that make ideas memorable and impactful. The book uses compelling anecdotes and analyses to illustrate these principles, offering practical insights for anyone looking to make their messages more effective and lasting.
Specifications
- SKU: BO162BM3XLXRNNAFAMZ
- GTIN Barcode: 09781400064281
- Weight (kg): 0.3
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Books Made to stick
UGX 42,000
UGX 47,00011%
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