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"Onward" recounts the story of Howard Schultz's return as CEO of Starbucks in 2008 and his efforts to lead the company through a challenging economic period and restore its core values and "soul." The book offers an intimate look at his leadership decisions, from daily operations to global initiatives, and explores the company's journey to regain its financial health and reconnect with its mission.
"Onward" recounts the story of Howard Schultz's return as CEO of Starbucks in 2008 and his efforts to lead the company through a challenging economic period and restore its core values and "soul." The book offers an intimate look at his leadership decisions, from daily operations to global initiatives, and explores the company's journey to regain its financial health and reconnect with its mission.
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