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Readers club book center
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Core Concept:
The book introduces and advocates for "Permission Marketing," a strategy where marketers seek voluntary consent from potential customers before sending them marketing messages, contrasting it with traditional "Interruption Marketing".
Key Principles:
It emphasizes building long-term relationships, trust, and brand awareness by focusing on consumers who have expressed interest, leading to higher chances of sales.
Core Concept:
The book introduces and advocates for "Permission Marketing," a strategy where marketers seek voluntary consent from potential customers before sending them marketing messages, contrasting it with traditional "Interruption Marketing".
Key Principles:
It emphasizes building long-term relationships, trust, and brand awareness by focusing on consumers who have expressed interest, leading to higher chances of sales.
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