Books Power branding

The book explains what enables some companies to grow into the biggest and best brands, while others struggle. The key difference is that successful brands are not constrained by conventional marketing wisdom. McKee provides examples of how the same, often counter-intuitive, strategies used by large corporations can also benefit small and mid-sized companies. Topics explored include how a company can grow big by thinking small and why the best companies sometimes avoid trying to be "better" in conventional ways.