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UGX 39,000
UGX 58,00033%
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Product details
This guide provides practical insights into leading-edge relationship marketing techniques used by top firms in North America and Europe. The book covers:
- Implementation: Step-by-step instructions on how to implement a relationship marketing program within an organization.
- Measurement: Tools and techniques for measuring the results of marketing efforts.
- Technology: Exploration of the practical role of technology as a key enabler in successful relationship marketing.
- Scope: Focuses on forging strong, enduring relationships not just with customers, but also with investors, suppliers, and employees.
Specifications
Key Features
This guide provides practical insights into leading-edge relationship marketing techniques used by top firms in North America and Europe. The book covers:
- Implementation: Step-by-step instructions on how to implement a relationship marketing program within an organization.
- Measurement: Tools and techniques for measuring the results of marketing efforts.
- Technology: Exploration of the practical role of technology as a key enabler in successful relationship marketing.
- Scope: Focuses on forging strong, enduring relationships not just with customers, but also with investors, suppliers, and employees.
Specifications
- SKU: BO162BM49GKPVNAFAMZ
- GTIN Barcode: 09780471641735
- Weight (kg): 0.3
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Books Relationship marketing
UGX 39,000
UGX 58,00033%
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