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This textbook offers a comprehensive overview of the approaches and methods used in social research. It helps students understand the unique strengths of both qualitative and quantitative methods, emphasizing that research questions should guide the choice of methods. The book covers the entire research process, from literature reviews and ethical considerations to data analysis and presentation of findings, and is known for its practical advice and use of examples from various academic disciplines.
This textbook offers a comprehensive overview of the approaches and methods used in social research. It helps students understand the unique strengths of both qualitative and quantitative methods, emphasizing that research questions should guide the choice of methods. The book covers the entire research process, from literature reviews and ethical considerations to data analysis and presentation of findings, and is known for its practical advice and use of examples from various academic disciplines.
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