Books Smart Tribes

The book provides a systematic approach for leaders to create a high-performance company culture, referred to as a "SmartTribe". Comaford, an expert in applied neuroscience, explains how to move people from a "Critter State" (a primitive fight, flight, or freeze mode) to a "Smart State," where they can access their creativity, innovation, and emotional engagement. The book offers tools to improve a team's performance, communication, and accountability, ultimately helping the organization outperform the competition.