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"Start With Why" explores the concept of the "Golden Circle," arguing that truly inspiring individuals and organizations differentiate themselves by understanding and communicating their "why" – their purpose or belief – before focusing on "how" and "what" they do. The book provides a framework to inspire action and build more powerful and effective organizations and movements, emphasizing that starting with "why" fosters loyalty and motivates others.
"Start With Why" explores the concept of the "Golden Circle," arguing that truly inspiring individuals and organizations differentiate themselves by understanding and communicating their "why" – their purpose or belief – before focusing on "how" and "what" they do. The book provides a framework to inspire action and build more powerful and effective organizations and movements, emphasizing that starting with "why" fosters loyalty and motivates others.
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