Books Switch, how to change things when change is hard

"Switch" explores the challenges of enacting change in individuals, organizations, and society by drawing on decades of research in psychology, sociology, and other fields. The authors propose that successful changes follow a common pattern, which involves appealing to both the rational and emotional sides of human nature, represented by the "Rider" (rational mind) and the "Elephant" (emotional drive). The book provides practical strategies and examples to help readers understand and implement transformative change in various aspects of life, from personal habits to large-scale organizational shifts.