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The book introduces the "Sequential Model of Professional Selling," described as a simple, uncomplicated approach to confidently navigate the entire sales process. It explains that traditional sales techniques are being replaced by a new breed of "entrepreneurial selling" due to the rapidly changing and competitive business environment. The book aims to provide a treasury of tools and techniques for both veteran sales professionals and those new to the field.
The book introduces the "Sequential Model of Professional Selling," described as a simple, uncomplicated approach to confidently navigate the entire sales process. It explains that traditional sales techniques are being replaced by a new breed of "entrepreneurial selling" due to the rapidly changing and competitive business environment. The book aims to provide a treasury of tools and techniques for both veteran sales professionals and those new to the field
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