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The book outlines a "scenaric" approach to strategic planning, a technique originally developed at Royal Dutch Shell. It emphasizes that scenarios are not predictions but rather plausible descriptions of alternative futures that help individuals and organizations navigate uncertainty and make better decisions. The process involves identifying key driving forces and creating narratives to envision different possibilities, thereby preparing for an uncertain world.
The book outlines a "scenaric" approach to strategic planning, a technique originally developed at Royal Dutch Shell. It emphasizes that scenarios are not predictions but rather plausible descriptions of alternative futures that help individuals and organizations navigate uncertainty and make better decisions. The process involves identifying key driving forces and creating narratives to envision different possibilities, thereby preparing for an uncertain world.
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