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UGX 40,000
UGX 78,00049%
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Product details
This book chronicles the rise of the cable industry and its transformation into a major entertainment and communication business, focusing on the pursuit of the "information superhighway" in the 1990s and the role of figures like John Malone.
Content:
It explores the ambitious, and often failed, ventures into interactive television and other technologies, revealing the motivations and strategies of key corporate leaders involved in this era of media convergence.
Author:
Written by L. J. Davis, the book offers a witty, well-researched, and critically revealing account of the period.
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Key Features
This book chronicles the rise of the cable industry and its transformation into a major entertainment and communication business, focusing on the pursuit of the "information superhighway" in the 1990s and the role of figures like John Malone.
Content:
It explores the ambitious, and often failed, ventures into interactive television and other technologies, revealing the motivations and strategies of key corporate leaders involved in this era of media convergence.
Author:
Written by L. J. Davis, the book offers a witty, well-researched, and critically revealing account of the period.
Specifications
- SKU: BO162BM49A9PNNAFAMZ
- GTIN Barcode: 09780385479271
- Weight (kg): 0.3
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