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This book chronicles the rise of the cable industry and its transformation into a major entertainment and communication business, focusing on the pursuit of the "information superhighway" in the 1990s and the role of figures like John Malone.
Content:
It explores the ambitious, and often failed, ventures into interactive television and other technologies, revealing the motivations and strategies of key corporate leaders involved in this era of media convergence.
Author:
Written by L. J. Davis, the book offers a witty, well-researched, and critically revealing account of the period.
This book chronicles the rise of the cable industry and its transformation into a major entertainment and communication business, focusing on the pursuit of the "information superhighway" in the 1990s and the role of figures like John Malone.
Content:
It explores the ambitious, and often failed, ventures into interactive television and other technologies, revealing the motivations and strategies of key corporate leaders involved in this era of media convergence.
Author:
Written by L. J. Davis, the book offers a witty, well-researched, and critically revealing account of the period.
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