Books The dip

 The book challenges the conventional advice to "never quit." It argues that winners are often those who know when to quit the right things at the right time. Godin explains that success is achieved by pushing through "the Dip"—the temporary setback or period of struggle that separates the beginners from the masters. The book provides guidance on how to identify when to persevere and when to quit in order to focus on a path with a greater chance of success.