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UGX 39,000
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Product details
"The Long Tail: Why the Future of Business is Selling Less of More" by Chris Anderson is a groundbreaking book that explores how the internet has transformed markets by enabling niche products to find an audience. Anderson argues that in the digital age, companies can profit not just from bestsellers but also from the vast number of less popular items—what he calls the "long tail" of the demand curve. This shift challenges traditional retail and media models, opening new possibilities for consumers and creators alike.
ISBN-13: 9781401309664
Author: Chris Anderson
Publisher: Hyperion
Publication Year: 2006
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Key Features
"The Long Tail: Why the Future of Business is Selling Less of More" by Chris Anderson is a groundbreaking book that explores how the internet has transformed markets by enabling niche products to find an audience. Anderson argues that in the digital age, companies can profit not just from bestsellers but also from the vast number of less popular items—what he calls the "long tail" of the demand curve. This shift challenges traditional retail and media models, opening new possibilities for consumers and creators alike.
ISBN-13: 9781401309664
Author: Chris Anderson
Publisher: Hyperion
Publication Year: 2006
Specifications
- SKU: BO162BM4XRM2HNAFAMZ
- GTIN Barcode: 09781401309664
- Weight (kg): 0.3
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Books The Long Tail
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