"The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right" by Jack Trout and Steve Rivkin demonstrates that growing and marketing a business is a simple task often mistaken as difficult.
The book aims to show managers how to run their companies like successful entrepreneurs, focusing on simple and innovative solutions to help businesses thrive without getting bogged down in complex management philosophies.
It encourages managers to banish jargon, articulate their vision, simplify processes, and refocus on core issues, presenting guidelines for straightforward thinking and cutting through unnecessary complexity
Specifications
Key Features
"The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right" by Jack Trout and Steve Rivkin demonstrates that growing and marketing a business is a simple task often mistaken as difficult.
The book aims to show managers how to run their companies like successful entrepreneurs, focusing on simple and innovative solutions to help businesses thrive without getting bogged down in complex management philosophies.
It encourages managers to banish jargon, articulate their vision, simplify processes, and refocus on core issues, presenting guidelines for straightforward thinking and cutting through unnecessary complexity