Books The social employee

The book serves as a guide for businesses transitioning into a "social business" model where social media use and content sharing are integrated across the entire organization. It draws on success stories and real-life examples from top global brands like IBM, AT&T, Dell, and Cisco to illustrate how companies can empower their employees to become effective brand ambassadors and build a strong social culture from within. The authors argue that leveraging internal social media is a key opportunity for brand-building and improving employee engagement.