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The book argues that while strategy and execution are important for high performance, a "soft edge" of human-centric values is the key to lasting success. Rich Karlgaard, the publisher of Forbes magazine, identifies five pillars of this soft edge: trust, smarts, teams, taste, and story. The book explores how companies can leverage these elements to foster innovation, accelerate strategy, and build an enduring business.
The book argues that while strategy and execution are important for high performance, a "soft edge" of human-centric values is the key to lasting success. Rich Karlgaard, the publisher of Forbes magazine, identifies five pillars of this soft edge: trust, smarts, teams, taste, and story. The book explores how companies can leverage these elements to foster innovation, accelerate strategy, and build an enduring business.
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