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The book is a guide to building relationships and trust online using social media and other digital tools. It provides advice on how to use social networks to build a brand's influence and reputation, and offers actionable steps and case studies to show how social media can positively impact a business. The revised and updated editions include new content to reflect changes in social networks and digital technologies.
The book is a guide to building relationships and trust online using social media and other digital tools. It provides advice on how to use social networks to build a brand's influence and reputation, and offers actionable steps and case studies to show how social media can positively impact a business. The revised and updated editions include new content to reflect changes in social networks and digital technologies.
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