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Brand: Books | Similar products from Books
UGX 39,000
UGX 45,00013%
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+ shipping from UGX 2,500 to Central Business District
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Product details
The book explores how women have become a major economic force and how businesses across various industries are adapting to meet their needs and preferences.
- Content: Underhill uses market research and observations to detail how women are influencing design, marketing, and services in industries ranging from car manufacturing to banking. He identifies key factors that women value, such as cleanliness, safety, and convenience, and provides examples of how businesses have successfully appealed to them.
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Key Features
The book explores how women have become a major economic force and how businesses across various industries are adapting to meet their needs and preferences.
- Content: Underhill uses market research and observations to detail how women are influencing design, marketing, and services in industries ranging from car manufacturing to banking. He identifies key factors that women value, such as cleanliness, safety, and convenience, and provides examples of how businesses have successfully appealed to them.
Specifications
- SKU: BO162BM43QIFJNAFAMZ
- GTIN Barcode: 09781416569954
- Weight (kg): 0.3
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