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A poster colour is an opaque, water-based paint, similar in composition to watercolour but containing a higher concentration of pigment and an additive (like chalk) to ensure complete opacity and a matte finish.
Unlike transparent watercolours, poster colours are designed to deliver solid, flat fields of colour that fully cover the surface below, making them ideal for bold graphics, illustrations, school projects, and sign painting where maximum visibility and vibrancy are required. They are easy to use, dry quickly, and usually come in larger jars or bottles.
The key highlights and selling points of poster colours are:
Opacity: Provides solid, consistent, and completely opaque coverage, easily hiding the surface below.
Matte Finish: Dries to a smooth, non-reflective, chalky-matte finish, ideal for display and photography.
Vibrancy: Offers bright, intense colours perfect for creating eye-catching signs, posters, and bold graphic designs.
Easy Handling: Water-based and simple to mix and apply, making them an excellent, safe choice for students and young artists.
Flat Colour Fields: Allows the artist to lay down large areas of uniform colour without streaks or transparency issues
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