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$100M MONEY MODELS BY ALEX HORMOZI

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What if the only thing stopping you from generating a massive influx of customers isn't your product, your price, or your market—but simply that nobody knows you exist? In $100M Leads(part of the Alex Hormozi "$100M Series"), entrepreneur Alex Hormozi argues that the single biggest constraint in any business is a lack of leads.

This book is the straight-to-the-point, no-nonsense playbook that took Hormozi from sleeping on a gym floor to owning a portfolio of companies generating over $200 million in annual revenue. He provides the exact eight "never-go-hungry" playbooks to get strangers to want to buy your stuff, promising you can generate more leads within an hour of reading it.

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Key Features

Key Concepts for Solving Your Leads Problem

The Core Four Lead Generation Methods: Hormozi breaks down all lead generation into four main categories:
- Warm Outreach: Leveraging your existing contacts and their networks.
- Posting Content: Providing massive value per second to attract an audience.
- Cold Outreach: Directly reaching out to strangers.
- Ads: Using paid traffic to make a compelling offer.
The Power of an Amazing Lead Magnet: Your free offer (like a guide or a template) should be so valuable it makes people feel obligated to pay you later. Its perceived value should often surpass the cost of your core offer to build instant trust.
"More, Better, New" Growth Principle: To get more leads, you have three options: do more of what you're currently doing (e.g., the "Rule of 100" daily outreach/content), improve your current process (fix bottlenecks), or add a new placement/platform for lead generation.
Empowering Others to Generate Leads: Beyond personal effort, you can scale lead generation by empowering employees, customers (referrals), affiliates, and agencies to market for you.
Playing the Infinite Game: The ultimate strategy is patience. Hormozi emphasizes, "You want to play games where if you wait, you win". This means focusing on long-term value creation, getting referrals, and building systems rather than chasing quick fixes.
Lowering Expectations During the Sale: By underpromising and overdelivering, you enhance the customer experience, leading to more referrals and less churn.