Home Books, Movies and Music Business & Finance Business & Economics$100M Offers: How To Make Offers So Good People Feel Stupid Saying No” by Alex Hormozi

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$100M Offers: How To Make Offers So Good People Feel Stupid Saying No” by Alex Hormozi

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In this book, Alex Hormozi (entrepreneur and investor) lays out a framework for creating irresistible offers that make selling almost effortless. Instead of focusing on sales tactics, he emphasizes crafting value-packed offers that customers can’t refuse because they feel like they’re getting far more than they’re paying for.

The central idea: People don’t buy products, they buy offers — and the better your offer, the easier everything else in business becomes.