Amped by David

This book is the first comprehensive account of the history, culture, and business of action sports, including skateboarding, snowboarding, BMX biking, and freestyle motocross. David Browne, a journalist, draws on interviews with more than 100 athletes, industry executives, and pioneers to explore how these once-fringe activities became a multi-million  industry and a cultural phenomenon. The narrative traces the evolution of these sports from underground cultures to mainstream commercial ventures, examining their struggle to maintain integrity amidst corporate demands.