ANYTHING YOU WANT BY DEREK SIVERS

Key Concepts: 40 Lessons for a New Kind of Entrepreneur
Sivers distills his decade-long journey into unconventional principles for living and working:

• Hell Yeah or No: If you aren’t saying "Hell yeah!" about a new project, request, or person, then say "no". We are all too busy for "it's okay".
• Business is Your Utopia: When you create a company, you are creating a little universe. If the conventional way of doing things drains you, change the laws of your universe until they excite you.
• Ideas are Just Multipliers: A brilliant idea is worth almost nothing without execution. Sivers presents a famous table showing that even a weak execution of a mediocre idea is worth more than a brilliant idea that stays in your head.
• Start Now with 1%: You don't need a grand vision or millions in funding. If you want to be useful, start with a humble prototype of 1% of your vision today.
• The Advantage of No Funding: By not having money to waste, you are forced to be creative and customer-focused from day one.
• Exclude 99% of People: Don't try to please everyone. Proudly excluding people makes your "target 1%" value you even more.
• Delegate, But Don't Abdicate: To be a true business owner rather than just self-employed, you must make yourself unnecessary. However, you must "trust but verify" to ensure your philosophy is maintained.
• Care More About Customers Than Yourself: Make every decision based on what is best for the people you serve. If your business truly solves their problem, it should be willing to go out of business once the job is done. 

Anything You Want is the antidote to the "hustle culture" era. It proves that the most profitable thing you can do is to be authentically yourself and focus entirely on making your customers smile.