Core Concept: The title references the Greek myth of Cassandra, who could see the future but was cursed so that no one would believe her. AtKisson draws a parallel between this myth and the challenges faced by environmentalists and sustainability advocates who foresee potential problems but struggle to be heard.
Message: The book serves as a modern classic of sustainability literature, offering an empowering and optimistic message. It aims to engage readers with environmental and social issues in an honest and effective manner, inspiring them to take action for the planet and society.
Author's Goal: AtKisson, a leading voice in sustainable development, provides a framework for how to be an optimist in a world often focused on pessimistic outlooks, encouraging readers that positive change is possible.
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Key Features
Core Concept: The title references the Greek myth of Cassandra, who could see the future but was cursed so that no one would believe her. AtKisson draws a parallel between this myth and the challenges faced by environmentalists and sustainability advocates who foresee potential problems but struggle to be heard.
Message: The book serves as a modern classic of sustainability literature, offering an empowering and optimistic message. It aims to engage readers with environmental and social issues in an honest and effective manner, inspiring them to take action for the planet and society.
Author's Goal: AtKisson, a leading voice in sustainable development, provides a framework for how to be an optimist in a world often focused on pessimistic outlooks, encouraging readers that positive change is possible.