DRIVE BY DANIEL H.PINK

Key Concepts of Drive
Pink's central argument is that humans possess an innate "Motivation 3.0" driven by intrinsic factors, which is far more effective for modern, non-routine tasks than the outdated "Motivation 2.0" model of external rewards.

The three essential elements for cultivating this intrinsic drive are:

Autonomy: The Desire to Direct Our Own Lives

• This is about the need for self-direction and control over our tasks, time, technique, and team.
• Pink argues that when people have sovereignty over their work, they are more engaged and accountable. Examples like Google's "20% time" (where employees work on projects of their choosing) demonstrate how autonomy fosters innovation and breakthrough ideas.

Mastery: The Urge to Get Better at Something That Matters

• People have an innate desire to continuously improve their skills and capabilities in areas they care about.
• Mastery is a "mindset" that requires effort, grit, and deliberate practice. It's an asymptote—something you can approach but never fully attain—which makes the pursuit itself endlessly engaging and fulfilling.

Purpose: The Yearning to Do What We Do in the Service of Something Larger Than Ourselves

• Motivation peaks when individuals can connect their work to a greater mission or a cause larger than their own self-interest.
• Pink highlights how purpose-driven organizations (such as TOMS Shoes, which gives a pair of shoes to a child in need for every pair sold) inspire fierce dedication and outperform those focused solely on profit maximization.