Drive: The Surprising Truth About What Motivates Us by Pink, Daniel H

Daniel Pink challenges conventional ideas about motivation, arguing that traditional rewards like money and punishments (carrots and sticks) are often ineffective for complex, creative, or knowledge-based tasks. Instead, he introduces a new framework for understanding what truly drives human behavior: autonomy, mastery, and purpose. Drawing on psychology, behavioral science, and real-world examples, Pink shows how organizations and individuals can harness intrinsic motivation to improve performance, satisfaction, and innovation.