"Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time" by Brian Tracy is a self-help book focused on time management and productivity. The title refers to a quote attributed to Mark Twain: "Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day." In this context, the "frog" represents the most challenging and important task of the day. Tracy argues that by tackling this task first, you can significantly increase your productivity and reduce procrastination. The book provides 21 practical strategies for overcoming procrastination, prioritizing tasks, and maximizing your time. Tracy emphasizes the importance of setting clear goals, planning your day, and focusing on high-value activities. He also discusses techniques for breaking down large tasks into smaller, more manageable ones, and for developing the discipline to stay focused and avoid distractions. "Eat That Frog!" aims to help readers develop effective time management habits and achieve greater success in their personal and professional lives.