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UGX 40,000
UGX 80,00050%
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Product details
"Influence: The Psychology of Persuasion" by Robert B. Cialdini explores the science of why people say "yes" and how to ethically use these principles in everyday situations. The book outlines six key principles of persuasion: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. By understanding these principles, readers can become more effective persuaders while also learning to defend themselves against manipulation
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Key Features
The book outlines six key principles of persuasion: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. By understanding these principles, readers can become more effective persuaders while also learning to defend themselves against manipulation
Specifications
- SKU: GE779BM493AV3NAFAMZ
- Weight (kg): 0.2KG
- Color: BLUE,YELLOW
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Influence : The Psychology of Persuasion by Robert B Cialdini, PAPERBACK
UGX 40,000
UGX 80,00050%
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