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MINDSET BY CAROL S. DWEK

UGX 45,000

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What if the single biggest predictor of your success isn't your IQ, your talent, or even your luck, but a simple belief you hold about the nature of your own brain? In this career-defining book, Stanford psychologist Dr. Carol Dweck reveals that the world is divided into two types of people: those who believe their qualities are carved in stone (the Fixed Mindset) and those who believe their most basic abilities can be developed through dedication and hard work (the Growth Mindset). In 2025’s rapidly evolving economy, where the ability to unlearn and relearn is the ultimate competitive advantage, Dweck's research proves that a Fixed Mindset leads to a plateau of mediocrity and a fear of failure, while a Growth Mindset creates a love of learning and a resilience that is essential for great accomplishment. This book is a profound challenge to the "cult of genius," providing a roadmap to shift your internal monologue so that you no longer see challenges as threats to your ego, but as opportunities to expand your potential. 


 

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Key Features

Key Concepts of the Book

  • Fixed Mindset vs. Growth Mindset: The core distinction is between believing abilities are innate and unchangeable (Fixed) versus believing they can be developed through effort, strategy, and persistence (Growth).
  • The Meaning of Failure: In a Fixed Mindset, failure is a permanent "identity" and proof of a lack of intelligence; in a Growth Mindset, failure is merely "information" and a necessary part of the learning process.
  • The Trap of "Natural" Talent: Dweck explains how praising children or employees for being "smart" or "talented" can actually backfire, making them risk-averse and afraid of looking "dumb" if they struggle.
  • Effort as the Key to Mastery: For the Fixed Mindset, effort is a sign of weakness (if you’re smart, things should be easy); for the Growth Mindset, effort is what makes you smart and is the only path to mastery.
  • Responding to Criticism: Those with a Fixed Mindset take feedback personally and often become defensive, while those with a Growth Mindset see criticism as a gift—essential data for improvement.
  • The "False" Growth Mindset: Dweck warns against simply "praising effort" without outcome. A true Growth Mindset involves praising the process, the strategy, and the grit that leads to progress.
  • Success of Others: In a Fixed Mindset, the success of others feels like a threat or a judgment; in a Growth Mindset, the success of others serves as inspiration and a source of lessons to be learned.
  • The Power of "Not Yet": A central philosophy of the book—shifting from "I can't do this" to "I can't do this yet," which acknowledges that the brain is like a muscle that strengthens with use. 


 


 


 


 


 


 


 


 

Specifications

  • SKU: GE779BM44TMORNAFAMZ
  • Weight (kg): 0.2

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MINDSET BY CAROL S. DWEK

MINDSET BY CAROL S. DWEK

UGX 45,000
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