"On Speaking Well: How to Give a Speech with Style, Substance, and Clarity" by Peggy Noonan is a guide to effective speechwriting and public speaking. Noonan, a renowned speechwriter and columnist, shares her insights and techniques for crafting compelling speeches that resonate with audiences. The book covers a range of topics, including identifying the purpose of a speech, structuring its content, using language effectively, and delivering it with confidence. Noonan emphasizes the importance of authenticity, clarity, and emotional connection in public speaking. She provides practical advice on how to research and organize information, write engaging introductions and conclusions, and use rhetorical devices to enhance the impact of a speech. The book also addresses the challenges of overcoming nervousness and building rapport with an audience. "On Speaking Well" aims to help readers develop the skills and confidence to deliver speeches that are both informative and inspiring.