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Predictably Irrational, Revised and Expanded Edition Dan Ariely (Paperback)

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Predictably Irrational (Revised and Expanded Edition, 2009) by Dan Ariely is a groundbreaking book on behavioral economics that explores how humans systematically make irrational decisions—often in predictable ways. Ariely uses experiments, real-life examples, and engaging storytelling to show how emotions, social norms, and cognitive biases influence our choices.