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PSYCHOLOGY BY FREDA MACMANUS & GILLIAN BUTLER

UGX 45,000

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An Essential Map for the Most Complex Territory: The Mind
We are all amateur psychologists, constantly observing human behavior and offering explanations for why people think, feel, and act the way they do. But what precisely is the science behind these everyday observations? How can we gain a genuinely objective understanding of the human mind and our own behavior? In Psychology: A Very Short Introduction, authors Gillian Butler and Freda McManus provide a stimulating, accessible overview of this vast and fascinating field. This concise book is a perfect primer for anyone seeking to move beyond guesswork and explore psychology's leading ideas, from the workings of the brain to the complexities of social influence. Buy this book to gain a reliable, scientific foundation for understanding yourself, others, and the world around you. 


 

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Key Concepts

  • Psychology as a Science of Mind and Behavior: The core definition of psychology as the scientific study of mental processes and behavior. The book emphasizes the rigorous scientific grounding and empirical methods used to derive hypotheses about the inner workings of the mind, rather than relying on intuition alone.
  • The Role of Neuroscience and the Brain: The book incorporates modern advances in neuroscience, which allow for the direct observation and measurement of the living brain. This technology provides a biological basis for understanding mental life, complementing traditional behavioral studies.
  • Perception as an Active Construction of Reality: Perception is not a passive recording of sensory information but an active process of interpretation and organization based on past experiences, expectations, and context. This explains why two people might interpret the same event differently.
  • Learning and Memory as Active Processes: Memory is not a static storage system but an active, reconstructive process of encoding, storing, and retrieving information. The book explores different types of learning (classical and operant conditioning) and the malleability of our recollections.
  • Thinking and Reasoning (Dual-Process Theory): The authors introduce the concept that human thought involves two systems: a fast, intuitive system (System 1) and a slow, deliberate system (System 2). Understanding cognitive biases that arise from these systems helps explain errors in judgment and decision-making.
  • Motivation and Emotion: These are the primary drivers of behavior, influenced by a complex interplay of biological (e.g., dopamine pathways) and psychological factors. Understanding these drivers is key to explaining why people act the way they do and how to influence behavior ethically.
  • Nature, Nurture, and Individual Differences: The book addresses the classic debate, concluding that both genetic predispositions ("nature") and environmental factors ("nurture") shape human development, intelligence, and personality.
  • The Practical Relevance of Applied Psychology: Psychology has real-world applications in numerous fields, including education, therapy (like cognitive behavioral therapy for anxiety disorders), advertising, criminality, and organizational behavior, offering practical solutions to everyday problems. 


 


 


 


 


 


 


 


 

Specifications

  • SKU: GE779BM3VRSQZNAFAMZ
  • Weight (kg): 0.2

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PSYCHOLOGY BY FREDA MACMANUS & GILLIAN BUTLER

PSYCHOLOGY BY FREDA MACMANUS & GILLIAN BUTLER

UGX 45,000
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