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RIGHT KIND OF WRONG BY AMY EDMONDSON

UGX 35,000

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In a world obsessed with perfection, we are often taught that failure is the opposite of success. Amy Edmondson flips this narrative on its head, arguing that our greatest mistake isn’t failing—it’s failing the wrong way.

Imagine if you could distinguish between a costly blunder that stalls your career and a strategic breakthrough disguised as a setback. In Right Kind of Wrong, Edmondson—hailed as the world’s most influential management thinker—delivers the first rigorous "science of failure." She reveals why the popular mantra "fail fast, fail often" is actually dangerous advice if you don’t have the framework to back it up.

Through gripping stories—from the high-stakes world of open-heart surgery to the tragic oversight of the Columbia Space Shuttle—this book provides the ultimate toolkit for anyone who feels paralyzed by the fear of making a mistake. It is not just a book about management; it is a life manual for navigating uncertainty with confidence, transforming your "wrongs" into your most powerful competitive advantage.


 

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Core Concepts & Frameworks

  • Psychological Safety: A cornerstone of Edmondson's work, this is the belief that one can speak up about errors or take risks without fear of punishment. Without it, failures go "underground," preventing organizational learning.
  • Systems Thinking: This involves looking beyond individual blame to understand how different parts of a system interact to create a failure.
  • The Learning Mindset: Edmondson encourages shifting from a "knowing" mindset (focusing on being right) to a "learning" mindset (valuing curiosity and discovery).
  • Reframing: Success and failure should be viewed as a spectrum rather than a binary. This involves training oneself to see errors as data points for future success. 
     


 

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  • SKU: GE779BM4NJ8UBNAFAMZ
  • Weight (kg): 0.2

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RIGHT KIND OF WRONG BY AMY EDMONDSON

RIGHT KIND OF WRONG BY AMY EDMONDSON

UGX 35,000
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