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THE CULTURE MAP BY ERIN MEYER

UGX 45,000

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In an increasingly globalized economy, the greatest threat to your success isn’t a lack of technical skill, but the invisible "cultural minefields" that derail even the most brilliant collaborations. Erin Meyer’s The Culture Map: Breaking Through the Invisible Boundaries of Global Business provides the ultimate navigational system for anyone working across borders, revealing why a polite gesture in one country can be a career-ending insult in another. By mapping the world’s cultures along eight functional scales, Meyer transforms the chaos of international misunderstanding into a predictable, manageable science. This book is a high-stakes survival guide for the modern professional, offering the "code-breaking" tools necessary to decode human behavior, master cross-cultural negotiations, and lead high-performing multicultural teams with surgical precision.


 

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Key Features

Key Concepts of the Book

  • The Eight-Scale Framework: Meyer introduces a tool to analyze cultural differences across eight behaviors: Communicating, Evaluating, Persuading, Leading, Deciding, Trusting, Disagreeing, and Scheduling.
  • High-Context vs. Low-Context Communication: The distinction between "Low-Context" cultures (like the U.S.), where messages are explicit and literal, and "High-Context" cultures (like Japan), where meaning is layered between the lines.
  • The Feedback Loop: Understanding the "Evaluating" scale, which explains why some cultures prefer direct negative feedback (France) while others use subtle, private diplomatic cues (China).
  • Cognitive vs. Affective Trust: Differentiating between "Task-based" trust (built through work reliability, common in the U.S. and Germany) and "Relationship-based" trust (built through meals and personal bonding, common in Brazil and the Middle East).
  • Linear vs. Flexible Time: How different societies view deadlines—either as a fixed point of no return (Germany/Switzerland) or a fluid suggestion subject to change (Nigeria/India).


 

Specifications

  • SKU: GE779BM42S187NAFAMZ
  • Weight (kg): 0.2

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THE CULTURE MAP BY ERIN MEYER

THE CULTURE MAP BY ERIN MEYER

UGX 45,000
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