The Power Of Habit: Why We Do What We Do In Life And Business - Charles Duhigg

"The Power of Habit: Why We Do What We Do in Life and Business" by Charles Duhigg is a book that explores the science of habit formation and change. Duhigg delves into the neurological basis of habits, explaining how they are formed and how they can be modified. He introduces the "habit loop," a three-part process consisting of a cue, a routine, and a reward, which underlies all habits. The book examines how habits operate at the individual, organizational, and societal levels, providing insights into how they influence our lives and shape our world. Duhigg also discusses practical strategies for changing habits, including identifying cues and rewards, substituting routines, and creating new habits. "The Power of Habit" aims to help readers understand the power of habits and leverage that understanding to achieve personal and professional goals.