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The Psychology of Selling by Tracy, Brian

UGX 35,000

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Brian Tracy’s book is a classic guide to sales success, focusing on the mental and psychological aspects of selling rather than just tactics. Tracy emphasizes that sales success is largely determined by mindset, confidence, and understanding customer behavior. The book provides practical techniques for improving communication, building rapport, handling objections, and closing deals effectively. It is widely used by sales professionals, entrepreneurs, and business leaders who want to improve their persuasion and influence skills.