The Tipping Point: How Little Things Can Make a Big Difference, by Malcom Gladwell

The Tipping Point argues that massive change does not always require massive effort. Instead, it is often the result of a small, focused action directed at the right kind of people (The Law of the Few), with a memorable message (The Stickiness Factor), in a supportive environment (The Power of Context).

The book is empowering, suggesting that with a clear understanding of these principles, anyone can start a positive "epidemic" of their own. It shows that the world does not always change gradually; sometimes, it tips.