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THE YOUTUBE FORMULA BY DERRAL EVES

UGX 45,000

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The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue by Derral Eves 

Have you ever wondered why some YouTube videos explode with millions of views while yours seem stuck at double digits? It’s not luck—it’s a formula. Derral Eves, the strategist behind over 60 billion views and the growth of 24 channels to over a million subscribers, pulls back the curtain on the world's largest video platform. With a foreword by MrBeast, this book is the definitive "owner's manual" for YouTube. It moves past surface-level hacks to teach you the data-driven, human-centered strategies used by the world's most successful creators to "crack the code" and turn a hobby into a multi-million dollarr business. 



 

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Key Features

Key Points:

  • The "Try > Fail > Analyze > Adjust" Loop: Success on YouTube isn't about being perfect the first time; it's about a continuous cycle of experimentation. Eves argues that the algorithm rewards those who use data to learn from their "flops" and refine their content.
  • Optimizing for Humans, Not Robots: While it’s called the "algorithm," it’s actually a "recommendation system" designed to find the right video for the right person. The book teaches you to optimize for human behavior—what makes someone click, stay, and engage—rather than just "gaming" search keywords.
  • Mastering the "Click" (Title & Thumbnail): The human brain processes a thumbnail in just 13 milliseconds. Eves explains how to craft "irresistible" artwork and titles that arouse curiosity and win the 80% of viewer attention spent browsing.
  • Retention is King: YouTube’s primary goal is to keep people on the platform. You’ll learn storytelling structures—including hookks, re-engagement points, and "climax" setups—to maximize watch time and prevent viewers from clicking away.
  • Deep-Dive Analytics: Eves cuts through the noise of complex dashboards to show you which metrics actually matter (like click-through rate and audience retention) and how to "read" your data like a professional strategist.
  • Building a Multi-Revenue Brand: Beyond YouTube ad revenue, the book explores how to leverage your influence to build sustainable businesses through brand sponsorships, merchandise, and digital products. 


 


 


 


 


 


 

Specifications

  • SKU: GE779BM3FSTOBNAFAMZ
  • Weight (kg): 0.2

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THE YOUTUBE FORMULA BY DERRAL EVES

THE YOUTUBE FORMULA BY DERRAL EVES

UGX 45,000
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