TRACTION BY GINO WICKMAN

The Six Key Components: Wickman argues that every business must master and strengthen these six foundational areas to succeed:

• Vision: Ensuring the entire leadership team is 100% on the same page regarding the company's direction using the Vision/Traction Organizer (V/TO).
• People: Adhering to the principle of hiring and positioning the "right people in the right seats," guided by clearly defined core values.
• Data: Managing the organization objectively by tracking a small, weekly Scorecard of key metrics to spot issues early.
• Issues: Creating a healthy, transparent culture where problems are surfaced and permanently solved using the IDS (Identify, Discuss, Solve) process.
• Process: Documenting the essential 20% of core operational procedures to ensure consistency, quality, and scalability.
• Traction (Execution): Instilling discipline and organization-wide accountability to execute the vision effectively every week.

• Rocks: These are the most important priorities that must be completed in the next 90 days. This tool is fundamental to maintaining intense short-term focus and translating long-term goals into actionable results.
• The Level 10 Meeting: A highly structured, 90-minute weekly meeting agenda that provides a rhythm of accountability and problem-solving, ensuring issues are addressed and Rocks stay on track.
• Accountability Chart: A visual management tool that clarifies roles, responsibilities, and reporting structures within the leadership team, replacing confusion with clear ownership of functions and roles.