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Readers club book center
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The book argues for a modern approach to marketing focused on building trust and making lifelong customers, summarized by its subtitle: "Stop Marketing. Start Engaging". It encourages businesses to unlearn old marketing tactics and consistently attract and engage the right customers through authentic interaction, rather than traditional advertising.
The book argues for a modern approach to marketing focused on building trust and making lifelong customers, summarized by its subtitle: "Stop Marketing. Start Engaging". It encourages businesses to unlearn old marketing tactics and consistently attract and engage the right customers through authentic interaction, rather than traditional advertising.
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