Yes! 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin & Robert Cialdini

What if getting to “yes” was less about luck—and more about science? Small changes can make a big difference in your powers of persuasion. Everyday we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.

Key Techniques:

• Social Proof: People follow others. (e.g., "Most guests reuse their towels.")
• Scarcity: Highlight what’s rare or time-limited.
• Authority: People listen to experts (e.g., display credentials).
• Consistency: Ask for small commitments first to gain larger ones later.
• Liking: We’re persuaded by people we like—find common ground.
• Reciprocity: Give first to increase the likelihood of getting back.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.