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NEW BOOK
The statement "you can negotiate anything" is the central idea of Herb Cohen's popular book, "You Can Negotiate Anything". While not literally everything is negotiable, the book argues that most things in life, even those that seem inflexible, can be approached with a negotiating mindset. This includes things like salaries, prices, and even personal relationships. The book emphasizes that negotiation is about understanding the other party's needs and finding ways to satisfy them while also achieving your own goals.
The book emphasizes that negotiation is about understanding the other party's needs and finding ways to satisfy them while also achieving your own goal
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