YOU CAN WIN BY SHIV KHERA

Key Concepts of the Book

• Attitude is Everything: Success is 80% attitude and 20% aptitude; your "altitude" in life is determined by how you choose to perceive and react to your circumstances.
• The Importance of Character: Khera emphasizes that while skills can get you to the top, only character and integrity can keep you there.
• Building Positive Self-Esteem: The book distinguishes between "high self-esteem" (rooted in competence and worth) and "inflated ego," providing strategies to build a solid internal foundation.
• Turning Weaknesses into Strengths: Through various anecdotes, the book illustrates how to identify personal flaws and transform them into unique competitive advantages.
• The Power of Motivation: It explores the difference between external "push" motivation (temporary) and internal "pull" motivation (permanent), teaching you how to stay driven without outside influence.
• Goal Setting as a Roadmap: Khera provides a framework for turning vague desires into "SMART" goals—Specific, Measurable, Achievable, Realistic, and Time-bound.
• Interpersonal Skills and "Winning" Relationships: A core focus is on the "Boing Effect"—the idea that what you give to others is exactly what you get back, emphasizing empathy and service.
• Developing a "Winner's" Habit: The book argues that success is a habit, not an act. By consciously repeating positive behaviors, you create a "rhythm of success" that eventually becomes second nature.