• Jumia has three main focuses - best price, wide options and convenience. I'm proud to see us becoming the yardstick where people check whether something is at fair price or not. This increases transparency in the retail industry in general, and allows customers to make informed decisions on purchases at the comfort of their home.
  • We are also introducing brands that were not previously available in Uganda, like Simi and Mizeu, but have been very popular in other markets. We plan on continuing to expand our product and service offering to cater to a diverse market.

  • The Internet, and by extension Jumia, improves people's lives through increasing efficiency. We have witnessed more efficiency in communication, financial transactions, work, and shopping. For example, a trip to purchase a mobile phone meant getting on a boda or a taxi, sitting in traffic, going from one shop to another to compare and bargain - never mind getting soaked during rainy season. Now you can complete all of these actions at your home or at work with a few clicks knowing you are getting the best possible price.
  • We also provide opportunities for people to try their hand at commerce, without any start-up costs. The cost of opening a brick and mortar shop on the other hand is quite high - there is rent, electricity, shelfs, employees, you name it. In contrast, anyone can open a shop on Jumia and start selling without any costs. And from day 1, you have access to hundreds of thousands of Jumia customers. This will enable more Ugandans to run profitable businesses.

“Jumia is committed to creating opportunities.”



  • As you may be aware MTN believes that everyone deserves the benefits of a modern connected life. Our visi​on is to lead the delivery of a bold, new ​digital world to our customers and our purpose is to make our customer’s lives a whole lot BRIGHTER. Connecting our consumer to the internet is a key priorities and rolling out technology that facilitate the adoption is fully integrated in our CAPEX strategy. MTN Uganda was the first operator to launch 4G in 2014. Adoption of the internet is not only restricted to 4G and a majority of Ugandan do not have yet access to 4G technology primarily because of the requirement of having a USIM and handsets that support 4G. Regarding the data pricing, MTN Uganda has recently reviewed all its tariff to make the access more affordable to its subscribers. There is no differenciation on pricing with related technology (2G, 3G and 4G).
  • As mentioned above what is most important is that we drive the adoption of internet. Technology is secondary to this. We have now full coverage with access to internet. Very few sites remains on 2G and the majority is on 3G. 4G is mainly concentrated in the urban centres. Affordability of 4G devices and further adoption of internet (passing the stage of early adopter who primarily use internet for social media) will allow us to grow our 4G network. One as to remember that 3G technology is still very relevant to enjoy the benefit of internet and do cater for most of the needs of our consumer.


  • From an institution perspective, NITA-U being fully cognizant of the factors like cost of upstream bandwidth that significantly drive up the cost of internet bandwidth to Government offices, NITA-U has made the deliberate decision to purchase bulk internet bandwidth. The bulk purchase has allowed for NITA to benefit from economies of scale, thereby translating into a lower cost per Mbps for Government offices. As we connect more MDAs and Local Governments, we project the connectivity cost will reduce in tandem.
  • NITA-U remains committed to digitizing Uganda by reducing the cost of internet connectivity, which is a significant barrier in encouraging the use of Internet across the country. This effort has been deliberate and we are happy to have led the industry in reducing the cost of connectivity to Government offices by over 84% since 2010, when 1Mbps cost a government office $1200 to the current cost of $70 for 1Mbps.
  • By easing the onboarding of Government institutions on to the internet, the number of online government services will increase, this will spur usage of the internet. Our aim is to continue enabling the lives of Ugandan citizens by demystifying the concept of the use of ICT through the provision of high-speed and far reaching internet to government offices, thereby ensuring reliable and consistent online government services
  • Additionally, the provision of free Wi-Fi, MyUG has continued to spur the use of internet. Owing to the free price point, it has allowed for new internet users to ‘try before they buy’, this translates to new data customers for the ISPs/Telecoms as the new spurred demand is being satisfied by the ISPs/Telecoms.
  • Relatedly, the Hon Minister of ICT & National Guidance and the Permanent Secretary, Ministry of ICT & National Guidance, have initiated a multi-sectoral engagement with all ICT players in the industry with a view of reviewing how infrastructure is being managed and how this can be rationalized with a view of smarter ways of infrastructure management that would translate into cost savings that would eventually be passed onto the consumer in terms of reduced cost of internet.
  • NITA-U, in partnership with Akamai, launched a content delivery service (cache). This service has enhanced the internet user experience for Ugandan citizens. Owing to the reduced latency, data doesn’t have to be transmitted across the world wide web whenever a user access an application or a website. This has gone a long way in encouraging the use of internet in the day to day life of citizens.
  • Lastly, NITA-U has recommended a review of the tax regime as related to smartphones. Uganda continues to levy taxes on mobile handsets that has kept the price point high. With the review of the tax regime specific to mobile phones, they will become more affordable to citizenry. Coupled with the planned roll-out of significant online government services, Ugandan Citizens using their mobile phones for interne will increase.
  • Internet is now a way of life in Uganda. With the increased appreciation of internet and the various use cases, the need for speed has become even more amplified. One of the factors that will deter the deployment of superfast speeds relates to infrastructure. The outlay of modern networks is not cheap. This the reason the Hon Minister of ICT & National Guidance and the Permanent Secretary, Ministry of ICT & National Guidance have come out to provide guidance that individual ISP players should not lay out infrastructure exclusively. There is a multi-sectoral call on how infrastructure is managed in the nation. Once rationalized, it will not be as expensive for Internet Service Providers (ISPs) to roll out the latest technologies owing to the industry sharing opportunities. This will allow for the latest technologies to be deployed that deliver the desired speeds.
  • Additionally, the cost savings realized from the difference of capital expenditure by ISPs/Telecoms will be based on to consumers as price reductions.
  • With an aggregate upstream bandwidth consumption of approximately 3 Gbps in the country, there is still room for aggressive bandwidth consumption. With this insight, NITA-U has gone ahead to partner with Akamai to launch a content delivery service (cache) that enhances the user experience through ensuring swift page downloads/uploads.
  • Additionally, NITA took the strategic decision to ensure Internet geographical redundancy by providing three Internet Uplinks that guarantee business continuity for its users. This means that whether there is a Local Fiber cut within Uganda or a Fiber cut in Kenya or Rwanda, or an undersea cable cut, NITA-U can use an alternative route to still provide its users with internet service. Coupled with comprehensive in-country coverage and three internet uplink connections, NITA-U guarantees service reliability. Partnerships with BCS, Seacom & SAT3, that go through Kenya and Tanzania via Rwanda ensure continuity of internet services at all times. This is a critical infrastructure investment NITA-U has undertaken for the nation.