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Books A double tall tale of caffeine, commerce and culture

Name: A double tall tale of caffeine, commerce and culture
Brand: Books
Price: 39000.00 UGX
Availability: InStock

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UGX 39,000

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A double tall tale of caffeine, commerce and culture

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This book by Taylor Clark explores the rise of Starbucks Corporation and the caffeine-driven culture that fueled its success. It provides a balanced account, examining how America became a nation of coffee enthusiasts, Starbucks' strategies for customer loyalty, and the broader cultural impact of the company, including criticisms regarding its effect on global diversity and local competition.